The Surprising Reason Tech Gifts Are Outselling Toys Right Now
Author: Jonathan Givens, Posted on 5/5/2025
A retail store scene showing shoppers choosing modern tech gadgets over traditional toys displayed on nearby shelves.

Comparing Tech Gifts and Traditional Toys

It’s honestly weird. Grandparents skipping dolls for robot dogs, as if puzzles are radioactive. Those “educational” tablets at checkout? Every brand swears their toy lasts forever and “teaches,” but everybody just wants the shiny screen.

Longevity and Reusability

Nobody tells you, but half the “durable” toys end up in donation bins by January. My nephew’s ancient iPad? Still works. My laptop? Not so much. Tech gifts stick around because you can update them, fix them, add apps. Toys just… sit there, unless your kid is MacGyver.

I keep reading that “kids lose interest in toys in 30 days or less.” Not just hype—a 2023 NPD Group study found video games and tablets kept kids coming back. Sure, batteries die and screens crack, but nobody’s buying a new set of blocks every time there’s a new puzzle. AI gadgets? They learn your routines, which is both cool and slightly terrifying—I keep finding them in my Wi-Fi settings.

Engagement and Learning Opportunities

Nobody likes to admit it, but “screen time” isn’t always evil. I’ve watched my kid bomb a geometry app, then finally beat it. That’s learning, right? The Stanford folks say students using AI math programs jumped 27% in proficiency, which is a number no board game can touch.

High-end coding robots? Kids build logic blocks before breakfast. My cousin’s daughter learned more empathy “feeding” her virtual cat than from any stuffed animal. On the flip side, Le Toy Van claims hands-on play is still the best for imagination. Maybe. But most of my friends swap those for noisy tablets now, and honestly, every right answer gets a dopamine jolt.

So is the future just one endless multiplayer puzzle, or a living room overflowing with USB cords and ignored plushies? I’m not sure. Maybe both.

Best-Selling Categories of Tech Gifts Right Now

Shoppers exploring a store with shelves full of tech gadgets like smartwatches, earbuds, and drones, while a smaller toy section is visible in the background.

I lose my phone at least twice a day—don’t judge—and apparently, I’m not the only one, because those little trackers are never in stock anymore. Maybe everyone’s just sick of tangled cords and that moment when you realize the remote is probably living in the freezer again.

Smart Home Gadgets

Ask someone about their weekend and suddenly they’re demoing their Alexa setup, like it’s a personality trait. I guess smart home gadgets are just everywhere—tiny speakers that listen in, bulbs that need a software update to turn blue, thermostats that “sense” you left (except when they randomly blast cold air at 2 a.m.). Forbes keeps tossing out lists of smart plugs, security cams, video doorbells—honestly, it’s like people want another thing to yell at.

Google Assistant, robot vacuums—Roomba S9+ is the current group chat obsession—supposedly make life easier, or at least give you something new to complain about when it decides your living room is a forbidden zone. Shelly, who claims she hates tech, just sent me a video of her Wi-Fi lightstrip pulsing with her TV. A $40 plug is now “saving energy,” but it also rebooted her router three times this week. Alexa—add “find my patience” to the shopping list.

Audio and Entertainment Devices

Is there anyone left who hasn’t tried to turn their apartment into a theater? Bluetooth speakers everywhere—Anker Soundcore, some weird rock-shaped speaker one NYT Wirecutter reviewer buried in their garden. Indoors, outdoors, whatever, as long as it’s loud. Noise cancelling headphones—over-ear, in-ear, I can’t keep them straight. AirPods Pro for subway rides, Soundpeats Capsule3 Pro+ on Forbes’ cheap gift list—everyone has a favorite.

Soundbars that “simulate” surround sound (sometimes), streaming sticks with zero instructions, and I’ve got three remotes I literally can’t identify. Hot take: nothing’s funnier than watching someone panic when their Bluetooth speaker pairs with the wrong phone and starts blasting polka.

Personal Tech for Fitness and Wellness

I swore I’d never wear a smartwatch, but then I tried the Oura Ring and now my sleep stats are family gossip. Wearables are everywhere, probably because we all want to believe we’ll walk 12,000 steps (spoiler: I only hit that at airports). Smartwatches track heart rate, steps, texts, and whatever else you’ll ignore. Apple Watch, Fitbit, Garmin—everyone’s an “accuracy” expert.

Fitness trackers? You can’t go to a gym without seeing someone poking their wrist like it’s a magic 8-ball. And all those wellness gadgets—massage guns, smart scales, hydration reminders—it’s like cyber-micromanagement for your body. Some ACE-certified trainer claimed wearables make people stick to goals longer, but honestly, I think the only consistent thing is endless Bluetooth syncing. I still leave my water bottle at home half the time.