The Surprising Reason Tech Gifts Are Outselling Toys Right Now
Author: Jonathan Givens, Posted on 5/5/2025
A retail store scene showing shoppers choosing modern tech gadgets over traditional toys displayed on nearby shelves.

Nobody tells you gift shopping is basically a trap. I mean, why are Bluetooth earbuds somehow more popular than board games? I skimmed this Nielsen report (don’t ask me why) and apparently 60% of people ages 18 to 49 ditched toys for tech last year. Sixty percent! Meanwhile, my nephew still treats Legos like they’re gold bars, so I don’t get it. Then again, the neighbor kid spent forever showing off his smartwatch and didn’t even mention his new action figure. Maybe I’m the one out of touch. Apparently, tech gifts are winning because they’re useful for everyone, give that quick hit of excitement, and stick around longer than most toys.

You know those “best gifts” lists? Wirecutter, CNN Underscored, all those—just endless portable speakers and AirTags. Where are the puzzles? I watched some dad last week, totally fed up, claim his kid learned more from an interactive tablet than “plastic junk.” His words. Nobody argued. Meanwhile, there’s a drone stuck in my lilac bush again—third time this month. Why is this my life?

Is there some rule that everything needs Wi-Fi now? Even stuff that should just, you know, exist? I swear, some tech columnist in New York Magazine Strategist probably called this inevitable. Old-school toys are losing because nobody wants to wait for fun or deal with pieces. CNN Underscored’s 2025 list is basically a shrine to gadgets. And when’s the last time you saw someone post about a board game in a group chat? Meanwhile, I get ten photos of someone’s new instant camera every December.

The Shift in Gifting Trends

So, my cousin? She scrolled right past the dolls and grabbed wireless earbuds for her birthday. No hesitation. Is it weird to watch the holidays just… change? Parents, friends, all of them glued to wish lists, reading reviews, tangled in charging cables, buying gadgets instead of games, then cursing when nothing comes with batteries.

The Rise of Tech Gifts

It’s everywhere. Video doorbells, fitness trackers, smart kitchen junk—my phone pings about new “must-have” gadgets every week. Who needed a UV phone sanitizer? No clue. If you check top gifting trend lists for 2025, it’s all screens and accessories.

I don’t know any kid begging for a plush toy over a smartwatch now. Even grown-ups drop hints for subscriptions and e-reader credits. Gift giving is digital, instant, and honestly, a little soulless? Maybe that’s just me. Retailers even set up guides—tech vs toys—and the front page is looking pretty bleak for plastic action figures. Memory cards as a romantic gesture? Sure, why not.

Key Factors Behind Changing Preferences

Wait, so why is everyone sprinting for tech? It’s not just the shiny-factor (although, come on, unboxing new gear is fun). People keep saying, “I want something useful.” Makes sense, I guess. Emerging trends in gifting are all about utility now, not just wrapping paper aesthetics.

And the review culture? Brutal but helpful. Even my non-techy aunt can buy a gadget and not regret it. Sustainability sneaks in too—solar chargers, recycled plastics, all that “I care” branding. But, honestly, AI-curated gift lists are probably the real culprit. Forbes analysts say these lists are changing not just what we buy, but how we feel about it.

My inbox is flooded with “best for your lifestyle” suggestions. Maybe that’s why my minimalist friend wanted a foldable keyboard instead of another mug. Also, cable management? Still a disaster.

Why Tech Gifts Have Become Popular Choices

Shoppers in a modern store examining tech gadgets displayed prominently, with a smaller section of traditional toys in the background.

It’s not about the biggest screen or weirdest robot anymore. It’s about gadgets that do everything—track my steps, automate my lights, remind me to drink water (even when I’m not thirsty). Now a fitness watch is a “wellness product.” Last week, mine told me I was dehydrated. I wasn’t.

Innovative Features and Versatility

Here’s what bugs me: gadgets now do ten things at once. Earbuds with fitness tracking? Smart mugs that “know” my tea temp? Please. Every “corporate gifting expert” I’ve met laughs at mugs—wireless chargers and speakers are the new power move (yeah, it’s a trend). Features just ooze into every product—Bluetooth, AI, IoT—half of it nobody even uses. But people keep them, so maybe that’s the point. Last holiday season, someone actually said they’d take a foldable keyboard over a sweater because at least one gets used.

Nobody reads manuals. Everyone just pokes at buttons until stuff works. That’s the charm—tech gifts rarely sit forgotten because they actually do things. My aunt tracks her sleep with an app, swears she’s healthier now, but I’ve never seen her at the gym. There’s this weird competition to gift the most “helpful” gadget. Like, here’s an AirTag, don’t lose your wallet.

Appeal Across Age Groups

I watch a 10-year-old boss around a voice assistant (bored, but pretending he’s not), then my uncle fights with his smart TV over streaming. Tech gifts just bulldoze age barriers. Barclaycard says over half of people want experiences—online classes, VR games—over socks. Who can blame them?

Teens want music and step counters, teachers love e-readers, and even my 74-year-old neighbor is chatting with his lamp now thanks to a smart plug. Nobody thinks this stuff is “too high-tech” if it makes life easier, or at least interesting for a week or two.

Convincing grandma a digital photo frame is better than a real one? Not easy. But she still shows off her cloud album every time I visit. Gifting habits are just a mess—everyone wants something useful, but not boring. Tech keeps winning.

Integration with Entertainment and Daily Life

Why does my living room have five remotes and still not one that pauses Netflix when my phone rings? My friend claims her Ember Smart Mug “changed mornings,” but she can’t finish her coffee without her fitness tracker buzzing. Gadgets just worm into routines—reminding, tracking, connecting, or just making noise.

Look at any “best gift” list—streaming sticks, stylus tablets, subscription boxes, barely a toy in sight (industry picks agree). People use AR to try on clothes and decorate their homes now (AR is everywhere). Real entertainment is bundled in—custom playlists, VR workouts, trivia games.

Sometimes it’s just dumb. I got a smart bulb for cozy lighting, now it’s “movie night” colors and endless arguments with the app. Everything blurs—fitness, wellness, entertainment, convenience. Tech is always lurking, whispering, “Hey, I’m the smarter gift.”